Apple going to the enterprise


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Part of me wishes this was a veiled Star Trek reference, but it’s not.  A few days ago, Apple sent out a promotional e-mail entitled “Mac in the Enterprise.”  It’s about time, if you ask me, that Apple pushed this particular environment.

Previously, there didn’t seem to be a great deal of push for Apple products into big business.  Sure, they are easier to support than their Windows counterparts, but all the “cool” business software runs on Windows, so who’d want a Mac?  For the most part, Macs have only existed in the creative departments at businesses because all the “cool” graphics software is available for the Mac.

My belief is that the iPhone has changed much of that.  The iPhone has been such a “must have” device that businesses have had no choice but to figure out how to integrate and support it.  It’s only a matter of time before the rest of the Apple product line gets into businesses in a big way.

Now, Apple seems to be actively targeting businesses and I can’t wait to see more exposure there.  Windows should be given a good run for its money.

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