Posts Tagged ‘ascentive’

Don’t believe everything you see on TV

Sunday, March 30th, 2008

Recently I’ve been seeing ads on television for FinallyFast(dot)com.  Supposedly a piece of software for Windows which will speed up your computer.  Since I’ve seen many pieces of software of this type advertised in various media, I was curious, though skeptical.

Going to the site, SiteAdvisor gives it an unknown rating at the time of this writing.  I’ve submitted it for them to review.  The site for the parent company, Ascentive, listed in the top right of the FinallyFast web site comes up red.  I used the SiteAdvisor plugin to get a report of the site and it stated that “Well-respected security researchers have analyzed the software available from this site and found that it offers little or no security protection and may use deceptive sales tactics.”  A link is then given for the Spyware Warrior Rogue Anti-Spyware list, a resource I’ve used frequently whenever I come across a new anti-spyware tool on a client computer.  It states for the Spyware Striker Pro software offered by Ascentive “ridiculous false positives; outrageous license terms; trial version uses outdated defs.”

So, how do you determine a source that you can trust for good software that isn’t going to make things worse?  That can be a huge challenge given that there are so many questionable options out there and they are pointing to themselves and other questionable software.  I could point you in a few directions but how then can you trust me?  I’ll admit that I have a business and a reputation to protect but that may not be sufficient reason.  Between flashy packaging, web site, TV ads, and your best friend, it’s a lot to take in.

As a starting point, the rogue list above also has a link to a trusted list of software.  It’s not the be-all, end-all list of options, but it’s something.  Feel free to e-mail me and I’ll let you know my thoughts.